In 2022, without website promotion, you might not think about growing your business. Search engine ranking seriously affects whether or not the number of new clients and sales will increase. Therefore, learning about Internet resources is relevant to many business owners. This guide – is a detailed excursus in SEO for beginners.
Why we need SEO
Seo knowledge solves two problems:
- Increases the visibility of the site and recognition of the company. Search engines – the primary source of traffic;
- Increases the usability of the site for users.
Getting started with SEO and reaching the top positions in extradition is impossible without taking into account several technical points:
- loading speed – the faster, the better;
- Adaptivity – the masthead of any web project;
- Security – especially for resources with online payment and storage of user data;
- High-quality structure and design – the project should be attractive to users.
Search engine crawlers note all the characteristics of a website, and the better the technical adaptation, the higher the probability of getting to the top.
Seo tutorial site
Setting up an analytics system
This will help to know how the pages are indexed. The entry points to the resource, where the user decides to leave it, connect analytics tools. Of course, you can’t do without a free Google Analytics counter and Search Console settings.
Optimizing technical factors
The result of promotion depends on how it is configured. You should regularly test the site’s loading speed, make sure the layout is dynamic and adaptive design is used. In addition, it is essential to check the quality of page displays in different browsers.
Internal optimization of the site
The page content is the foundation for an online resource. Ideal pages should be topic-specific and relevant to the essential query.
Check if the keys and subject matter are clearly stated in the meta tags:
- Title. SEO basics – uniqueness, length up to 140 characters;
- Description. Must be no more than 200 characters. The keys are included;
- Keywords. This element contributes to the ranking;
- Headings H1, H2, H3;
- URL. Human-readable URLs better perceive search engines;
- Alternative text of the image.
Collecting the semantic core
At this stage, you need to be incredibly attentive and update the semantic core of the site at least once a year. Key queries should be collected from different sources – from cues in Google, with the help of Google Adwords services and the like. Studying your competitors’ pages, analyzing search queries, and selecting words and phrases that characterize your sphere of activity will help this.
When you start a new project on the Internet, you should not spare time and money and test how easy it is to use. In 2022, this becomes especially relevant given the Google search algorithm updates. Essential factors in the usability of a web resource:
- system state visibility;
- the consistency of the site’s architecture, compliance with expectations;
- the ability to make back steps, including undo and redo previous actions;
- interface that is not overloaded with unnecessary elements;
- intuitive navigation;
- aesthetic and minimalist design.
Optimizing a product card or service page
A product card will only be convertible if it has the ideal format:
- The name of the product or service. It should be short but 100% descriptive to attract clicks;
- A brief description. You need to tell in a nutshell the features and the main reasons for the purchase;
- A detailed description. When a short version is not enough, we move on to the following tool – detailed characteristics of the product;
- Pictures and videos. Photos along with a brief description make up the minimum duo that should be on the product card;
- Reviews. People love to read other customers’ opinions. This is called social proof and is a crucial conversion factor.
Use this list as a checklist, but don’t get hung up on it. Over-optimizing a product card and an overly crowded page will ruin everything.
What are backlinks? This is the main factor that helps improve the site’s ranking. When quality resources link to yours, search engines interpret this as a trust signal.
The basis of off-page SEO is quality relevant backlinks from other topical resources. For links to look organic and inspire confidence, place backlinks in articles.
How to promote the site with external links:
- Setting up connections, you need to check that all are visible to search engines;
- Thanks to updates such as Google Penguin, search engine algorithms now focus on the quality of links, so you should only place links to quality resources;
- It is crucial credibility of the domain in general, which refers to your help and its topic. It should coincide with the pages promoted.
- It is vital to the position of the link on the page. For example, backlinks placed at the bottom do not have the same value as those in the middle of the page’s main text.
Undoubtedly, it is worth avoiding placing links on AGS sites or other resources that have fallen under filters. This can be helped with an affordable backlinks provider.
Regional promotion of the site
Many online venues are targeting the CA, who live in certain localities. Best techniques to update information for individual users:
- In key queries on landing pages, add the names of settlements;
- Register in Google My Business and add your organization;
- Place part of the links on sites aimed at residents;
- Connect the Geo Sitemap service from Google, which will allow algorithms to suggest your site to users if they are in close proximity to your affiliates;
- Open all pages to search regardless of IP. This will, on the contrary, expand the geography of users and will not limit the display based on geolocation.
Promoting a website can be a daunting task for beginners. Many brands are torn between not wanting to alienate potential audiences through advertising but realizing that it is impossible to get new subscribers and expand the business without these actions.
When you start developing your social media accounts, a few things to keep in mind will make SMM website promotion seamless and practical.